The Power of Partnerships: How Sponsorship Revenue and Activation is Changing the Game


Sport sponsorship is a booming segment of the industry. Total North American Sponsorship Spending has increased from $20.6 billion in 2014 to $24.2 billion in 2018. Looking at the numbers on a global scale, $55.3 billion was spent in 2014 compared to $65.8 billion spent in 2018. Our expert panelists will break down these numbers and share insights from both the collegiate and professional perspectives.