Rich Abend
Chief Revenue Officer/Head of Risk Products
Player's Health
1993 Graduate of the University of Miami and a Twenty-eight-year career in sports, media, health, fitness and wellness market with a strong track record of building and running new businesses in sports technology. Rich is currently the President of Athlete Safety and Chief Revenue Officer of Players Health, a leading risk management and insurance company with the mission to create the safest and most accessible environment possible for athletes to play the sports they love. Rich is considered a leader and influencer in two major markets (Youth/Amateur Sports and the Fitness/Wellness markets). Career highlights include building and taking the Active Network public in 2011, creating launching and running the first wellness agency that was sold to Horizon Media, running global sales for Tough Mudder through an exit and most recently founding and running a Sports Tech company called Famer that was nominated by SportTechie as sports technology company of the year in 2020