Michael Shaw
Vice President, Head of Experience & Innovation
Miami Marlins
Michael is currently the Vice President, Head of Experience & Innovation for the Miami Marlins, where he has organizational oversight of all venue operations. Additionally, Michael is responsible for bringing innovative ideas to life to benefit the broader organizational goals.
Michael was previously the Principal of Business Development at Amazon, where he developed goto-market strategies for Amazon’s ticketing business and led discussions with the NFL, NHL, and NASCAR. Prior to Amazon, Michael served as the Head of Sports Partnerships at Groupon, and was the leader to a portfolio of business partners across North America, including Major League Baseball Advanced Media, the National Basketball Association, Major League Soccer, and the NCAA.
Michael also secured partnerships with Fortune 50 & 100 brands and negotiated a first-of-its-kind partnership with one of the world’s most valuable sports organizations, City Football Group, while serving as the Vice President of Global Revenue at Glide Slope, LLC.
In addition to his business development experience, Michael also has an extensive sports media background and previously worked for ESPN and Silver Chalice New Media. Working in the Programming and Acquisitions group at ESPN, Michael was responsible for managing pro league relationships, developing scheduling strategies, and the creation of the NBA schedule on ESPN and ABC. Michael also played a key role in growing the networks at Silver Chalice where he developed programming strategies and managed partnerships with top companies, including YouTube, Apple, and Reebok.
Michael’s approach in business is rooted in understanding his strengths, building meaningful relationships with people from all segments of life, and believing the most effective communication is in-person, honest, and fair. An entrepreneurial spirit, Michael built a five-person sales team during his sophomore year of college that sold food & sporting event coupons door-to-door to earn extra income for the upcoming semester.
Michael is a native of Nashville, Tennessee and a proud graduate of Middle Tennessee State University, where he received a Bachelor of Arts in Business Administration. Michael has made multiple appearances on ESPN’s, True Hoop TV to do what he loves most, talk sports. Additionally, Michael has been a featured speaker and panelist throughout the country, including SXSW, Sports Business Journal Summits, and a guest on The Wharton Sports Business Radio Show on Sirius XM.
Michael is a member of Alpha Phi Alpha Fraternity, Inc. and has lived in many different cities around the country, spending the last six years in Manhattan before relocating to South Florida.