Lucy Hartwell
Director of Partnership Marketing
La Liga North America
Lucy Hartwell is the Director of Partnership Marketing for LaLiga North America, a joint venture between Relevent Sports, a multinational media, sports and entertainment group, and LaLiga, Spain’s top-flight soccer competition and professional association.
Previously, Lucy was an Account Executive at OutCast, an integrated marketing and communications agency, where she helped develop and execute the marketing, communications, and digital strategies of companies including Nike, Facebook, Mattel, and TurboTax.
Prior to that, she lived and worked in Pereira, Colombia where she moved to fulfill a lifelong goal of learning Spanish. She started her career as a Sponsor Services Associate for IMG and the Miami Open before joining the Business Development team at the United States Olympic and Paralympic Committee. Lucy is a Minnesota native and graduate of the University of Miami.