Head of Digital
National Hockey League
As Director of Digital Business Development, Chris Foster manages the National Hockey League's existing digital syndication portfolio, identifying new digital revenue opportunities through distribution and licensing partnerships, and direct-to-consumer, advertising-supported and sponsorship campaigns.
Foster is the project lead for the NHL’s partnership with SAP, the enterprise application software and database leader, and oversees this partnership’s fan-facing, digital initiatives for the League. Foster also manages the business strategy for key third-party digital partners including YouTube, Yahoo, iTunes, Google Play, Amazon and Taboola.
Prior to joining the NHL, Foster worked for various digital and mobile startups in the sports and lifestyle verticals in capacities such as product manager, creative director and marketing lead.
Foster holds a M.S. in Sports Management from Columbia University and a B.A. from Georgetown University.