Charles Nieves
General Manager
Hurricane Sports Properties
Seasoned sports marketer Charles Nieves is the General Manager for the Learfield IMG College "Hurricane Sports Properties" team, solely dedicated to securing partnerships for University of Miami Athletics. Prior to his time in South Florida, Nieves served in two separate roles at Learfield IMG’s Penn State property. Nieves was first hired as Manager, Business Development then within the year, promoted to lead the revenue strategy and sales team as Director. Other experience includes leading revenue development for the Boys & Girls Clubs of America, in the Southwest U.S. Region. Early in his career, Nieves gained valuable sports marketing experience as a corporate partnerships Account Executive, on behalf of University of Georgia Athletics for IMG College and ticket Sales Representative on behalf of Georgia Tech Athletics for The Aspire Group Inc.