Bonnie Rothenstein
Vice President, Marketing Communications
SAP Global Sponsorship
Bonnie Rothenstein is the vice president of marketing communications for SAP’s global sponsorships organization, where she oversees global communications strategy for the company’s marketing partnerships with sports and entertainment organizations to humanize the brand.
In this role, she serves as chief communications strategist working closely with media, analysts, business/social influencers and fans to promote the role SAP technology plays to help sports and entertainment organizations enhance the fan experience, improve performance and to simplify business operations.
During her tenure at SAP, her strategic communications campaigns have been recognized with numerous awards, including Gold and Silver SABREs, CLIO, and International PR Association Golden World Awards.
Bonnie earned a master’s degree in journalism from Temple University and a bachelor’s degree in sports information and communication from Ithaca College. Outside of her work, she serves as a board member for Simon’s Heart, a non-profit organization dedicated to raising awareness about the conditions that lead to sudden cardiac arrest and death in student athletes.