Higher Education Administration: Enrollment Management – M.S.Ed.

Educational and Psychological Studies

Higher Education Administration
Enrollment Management


Be a Leader. Communicator. Collaborator.

Strategic enrollment management (EM) is an institution-wide approach that uses a wide-angle lens to understand the factors in students’ academic success, psychological development and personal wellbeing. While all our tracks are grounded in EM theory, research and teamwork – a key distinction from other programs – the EM track delves deeply into the administrative service components that when strategically managed work together to recruit and retain the right students for a particular institution.

Track Highlights
  • The University of Miami, a longtime national leader in EM, is a working laboratory for EM activities. Our EM program was first in the nation and is the only one to focus on predictive modeling.
  • EM factors explored in class and in hands-on experiences include:
    • College & university governance
    • Recruitment & admissions
    • Retention & graduation
    • Academic advising & support
    • Financial aid & scholarships
    • Market & institutional research
    • Student employment & career planning
    • Records & registration
    • Student accounts
    • Housing and dining
    • Alumni affairs
    • Institutional advancement

If you already have a master's degree, check out our Certificate in Enrollment Management

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Program Director

Carol - Anne Phekoo

Clinical Assistant Professor, Department of Educational and Psychological Studies; Program Director, Higher Education Program


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