Tywan G. Martin joined the University of Miami in the fall of 2012 and is currently an assistant professor in the Department of Kinesiology and Sport Sciences. Previously, Martin worked at Indiana University and earned his bachelor’s, master’s, and doctorate degrees.
Martin’s primary research focus is on the influence, persuasion, and impact of media messages on consumer behavior across various platforms (e.g., magazines, television, social media, mobile devices). Additionally, his research examines brand perception and how associated thoughts and ideas about sport brands are utilized to influence fan behavior. Martin has taught a number of undergraduate and graduate courses that are directly in line with his research interests. While at Indiana University, Martin studied under Paul M. Pedersen. Martin’s dissertation,Mixed Marital Arts (MMA) and the media: Using the content analytic method to examine the print communication coverage devoted to an emerging sport, was the first to investigate the combat sport’s treatment in a popular general interest sport publication. In addition to his research and academic background, Martin has a wealth of experience in the sport industry and student affairs at the collegiate level. In his free time, he enjoys reading, fishing, golfing, exercising, music, analyzing media coverage, and watching and attending sporting events.
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