Jay Goff serves as the George Washington University’s Vice Provost of Enrollment and Student Success (ESS). He is GW’s chief enrollment management officer for traditional undergraduate programs and student enrollment and career support services. Mr. Goff has more than 25 years of experience as a university administrator, enrollment management leader, and higher education researcher. Jay and his enrollment management teams have received national and regional professional service, diversity, and student advocacy awards.

GW’s enrollment and student success division collaborates with the GW community in synthesizing research and services to support the fulfillment of the University’s mission, strategic vision, and students’ educational and career goals. With an emphasis on academic excellence and broadening student access and diversity, ESS has committed to developing global best practices in enrollment services and strives to be recognized as a national model of excellence. ESS division units include most of the primary K-12 student lifecycle engagement points: Pre-college and Summer Programs, GW Visitor Center, Undergraduate Admissions, Student Financial Assistance, the University Registrar, the Student Services Center, Student Success and Retention Programs, DC consortium student exchange programs, Graduate Enrollment Management Coordination, and the Center for Career Services and Employer Development.

Over the past two years, the ESS division has helped the university manage the Pandemic while also achieving its enrollment goals. The university community has been excited about the records set for academic quality, diversity, and affordability. The Fall 2022 new student class is a benchmark cohort. This class will set records for the highest academic profile and the largest number of first-generation, lower income-Pell Grant eligible, and traditionally underrepresented students. While the national overall college graduation rate is 64 percent, GW is achieving a new record high for student success rates with 85 percent of the Fall 2016 new student class having completed their degree and graduating from GW on-time.

As an active member of the global enrollment management community, Jay also serves as an advisory board member and consultant for several education and assessment organizations, including ACT, the Educational Policy Institute, the Education Advisory Board, and the National Student Clearinghouse.