Dees, Windy

Title
Associate Professor
Department
Kinesiology and Sport Sciences
Degree
Ph.D.,Texas A & M University, 2007, Sport Management
Specialization
Sports Marketing and Sponsorship

Windy Dees joined the Sport Administration faculty in August of 2010. She is a graduate of Texas A&M University where she received her doctoral degree in Sport Management in December of 2007. Dr. Dees received a master’s degree in Sport Management from the University of Florida and a bachelor’s degree in Psychology and Communications from Rollins College.

Prior to joining the Kinesiology and Sport Sciences department at the University of Miami, Dr. Dees was an assistant professor for three years at Georgia Southern University. At GSU, her primary teaching responsibilities included courses in undergraduate and graduate Sport Marketing and Sport Law. She has also taught courses in Sport Sociology, Sport Economics, and International Sport Business.

Dr. Dees’ research focuses on corporate sponsorship effectiveness and event marketing strategies. Her research has examined a multitude of variables related to effective event sponsorship and marketing including brand awareness and recognition, consumer attitudes, image transfer, and purchase intent. More recently, Dr. Dees has begun to examine the roles that brand and event personality play in formulating effective sporting events and corporate sponsorship campaigns. Dr. Dees has been published in a variety of sport and tourism research journals including Sport Marketing Quarterly, Journal of Sponsorship, International Journal of Sport Management, Event Management, and the Journal of Tourism Insights. She has also contributed as a co-author to the widely used legal text, LAW for Recreation and Sport Managers.


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